Mobile Web Opportunities: Brazil

Continuing the analysis of mobile web penetration and outlook in different countries (click here for the report on Mexico).

Edmar, founder of Democracia 2.0 - a Brazilian portal that facilitates access to political information and helps decision-making in local elections, left a comment on Tuesday's post on ICT4D where I wrote how mobile technologies can foster social development, confirming his hopes for the impact of the mobile web in rural communities.

Today I came accross a couple of interesting statistics in an article by emarketer.com where the mobile internet opportunity in Brazil is illuminated. Let me share the insights with you:



Mobile Internet usage will grow by more than 600% in the next four years, reaching 25% of mobile subscribers in 2012. Taking into account that Brazil is ranking fifth according to population (only China, India, the US and Indonesia rank higher) and that the advertising market is going to reach US$ 14 billion by 2011, there's a huge opportunity. PwC however believes that only US 326 million are going to be spend on online ads.



The activities that mobile users perform seem in line of what we see in most countries. The mobile web is dwarfed by other activities - but not for long, I'm sure.