Four Components of a Business Model
via Seth Godin.
- What compelling reason exists for people to give you money? (or votes or donations)
- How do you acquire what you're selling for less than it costs to sell it?
- What structural insulation do you have from relentless commoditization and a price war?
- How will strangers find out about the business and decide to become customers?
Seth describes the four elements a business model needs to address. Number 1 is the value proposition; two is your financials (revenues-cost) and revenue model; three is your infrastructure management, partner network, innovation mechanisms, brand loyalty (is that structure though?); four is your customer interface and marketing efforts.
It's a break down in plain English of what other have called the Nine Business Model Building Blocks:
(via Osterwalder, Pigneur, Tucci; Clarifying Business Models: Origins, Present and Future of the Concept)


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